Effective 30 October 2026
This page explains what Fit Roofing & Construction collects through this website, why we collect it, which other companies are involved, and how to ask us about your information.
Who we are and how to contact us
Fit Roofing & Construction is a roofing contractor serving homes and businesses across Dallas-Fort Worth, Texas. For anything on this page, including a request to see, correct or delete your information, email info@fitroofingco.com or call (214) 714-0071.
What we collect and why
- Inspection and contact forms. Your name, phone number, property address and message, and on our contact page your email address too. We use them to reply to you, inspect the roof, give you a quote and, if you hire us, do the work.
- Details sent with every form. The page you sent it from, the time, and your internet (IP) address. These help us spot spam and fake submissions.
- How visitors use the site. Pages viewed, how you arrived, your device and browser, your approximate location (city level), and which buttons and phone or email links are clicked. We use this, in totals, to see which pages help people and which need work. It does not include anything you type into a form.
- Heatmaps and visit recordings. We use Microsoft Clarity to see how visitors use this website (where people click and scroll, and anonymised recordings of visits) so we can make it easier to use. Clarity sets cookies and hides sensitive details typed into forms. Microsoft processes this data under its privacy statement.
- Measuring our ads. We use the Meta Pixel, a tool from Meta (the company behind Facebook and Instagram), to measure how well our Facebook and Instagram ads work, for example how many people visit our website after seeing one. It sends Meta details of your visit, such as the pages you view, and sets a cookie. If you have a Facebook or Instagram account, Meta may link the visit to it. Meta processes this data under its privacy policy.
- The chat assistant. Anything you type into the chat window goes to Fastbots, the company that runs it, so it can answer you. Please do not type sensitive details into it.
We do not sell your personal information. Apart from the visit details the Meta Pixel sends to Meta, as described above, which Meta may also use for its own advertising under its privacy policy, we do not give it to anyone for their own marketing.
How your form details reach us
When you send a form, our website saves it in a private folder on our web server, which visitors cannot open, and emails it to our business inbox, which is run by Google (Google Workspace). The saved copy means an enquiry is not lost if an email goes astray.
The companies involved
These companies help run this website. Each one handles the information it receives under its own privacy policy.
- Hostinger hosts this website, including the saved copies of form enquiries.
- Google runs our email (Google Workspace); Google Analytics and Google Tag Manager, which count visits; the map on our pages; and the Google reviews shown on our pages. See Google's privacy policy.
- Microsoft Clarity records where people click and scroll, as described above.
- Meta measures our Facebook and Instagram ads through the Meta Pixel, as described above.
- Fastbots runs the chat assistant.
- Trustindex displays our Google reviews on the home page.
Cookies and how to block them
Cookies are small files a website saves in your browser. The ones on this site are set by the tools listed above. The main ones are:
- Google Analytics:
_ga,_ga_TQN34BCYN7and_ga_WQQB7G3QBE, which tell one visit from another and last up to two years. - Microsoft Clarity:
_clck(up to a year) and_clsk(one day), which join the pages of a visit together. - Meta Pixel:
_fbp, which tells one visit from another, and_fbcif you arrive by clicking one of our ads; both last up to 90 days.
Our own pages keep two small notes in your browser for the current visit only, so the opening screen and the page transition do not replay. They are deleted when you close the tab.
To block or delete cookies, use your browser's settings, or browse in a private window. You can also install Google's opt-out add-on for Google Analytics. The site still works with cookies blocked, though the chat window may not. This website does not respond to "Do Not Track" signals; blocking cookies works instead.
How long we keep information
- Enquiries and job records: we keep enquiries (the copy saved on our web server and the email in our inbox) and related records, including the records of any work we do for you, for as long as we need them to respond, to do the work, and to meet our legal and accounting obligations.
- Google Analytics data: Google keeps analytics data for the period set in our Google Analytics account.
- Clarity data: kept by Microsoft for the period its privacy statement sets out.
- Meta Pixel data: kept by Meta for the period its privacy policy sets out.
Your choices and rights
You can ask us what personal information we hold about you, ask us to correct it, ask us to delete it (unless we have to keep it, for example records of work we did for you), or ask us to stop using it for anything other than your job. Email info@fitroofingco.com or call (214) 714-0071. It costs nothing, and we will reply to tell you what we have done.
Some states give their residents specific privacy rights by law. We will answer a request like the ones above from anyone, whichever state you live in.
This website is for adults arranging roofing work. We do not knowingly collect information from children under 13.
Keeping it safe
This website uses a secure (HTTPS) connection, and the folder that holds saved enquiries cannot be opened from the web. No system is perfectly secure, so please do not send payment card numbers or passwords through a form or the chat window.
Changes to this policy
If we change how we handle information, we will update this page and the date at the top.